My employer needed marketing materials for a groundbreaking event on a facility located just outside of Orlando, Florida. The groundbreaking celebration at a 55-acre site in the Orlando community of Lake Nona marked the official start of construction for the new facility, which is scheduled to be completed in late 2019.
The event was just over 2 weeks away so I had to act quickly. Working with 5 marketing associates and 1 director I was able to deliver multiple pieces such as flags, banners, presentations, posters, invitations, eComms and programs. I was given key words to build my concepts on and what things were considered important.
Concepts were assembled within 2 days using sample watermarked images and the final design approach was chosen after two small rounds of edits. These are the concepts that were presented to the marketing and leadership teams.
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