With the initial resurrection of the iconic Indian Motorcycle brand, they setup headquarters in the town of Kings Mountain, NC.
Hiring professionals and engineers from all over the country, I was fortunate to be introduced to their Director of Marketing and Events, Karin Moss. Karin and I began working together long before the first motorcycle had even been completed.
Karin and I developed materials to generate consumer interest and initial deposits on the coming models. These included ads, flyers, and billboards to be used at the Sturgis Motorcycle Rally in South Dakota, with an average event attendance of 750,000 riders.
Shortly after production began on the motorcycles, the company was purchased by Polaris and the facilities were moved to Spirit Lake, Iowa.
I wrote and produced these pieces under Karin's direction, understanding the enormous passion that this brand seems to generate from it's customers.
Click below to view select pieces
